Gwyneth Paltrow, Academy Award winning actress and CEO and Founder of Goop, a modern lifestyle brand, joined brand CMO Kevin Thompson on stage as the keynote speaker AT Next Level | The 2019 Sotheby’s International Realty Global Networking Event, sharing her thoughts on the importance of creating a timeless brand and connecting with today’s consumer.

Of course, our collective queen of cool, had plenty of fabulous things to say during this intimate fireside chat. but her standout sound byte spoke directly to the power of the sotheby’s brand, highlighting one reason i chose to affiliate with the powerhouse myself and am proud to have them behind me as i assist my clients.

“Sotheby’s International Realty is a very clear brand. I think even as a consumer when you see the sign and you’re driving by, you’re like ‘oh, that must be a nice house’.”

Really, what else is there to say? The public perception of this heritage brand is phenomenal. it speaks so well for me and for my clients, setting an expectation of quality and excellence that I strive to meet.

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